A Framework for Employee Creative and Innovative Behaviour Idea Journey

This paper aims to propose an employee idea journey that addresses the theoretical conceptual challenge between creative behaviour and innovative behaviour. An integrative literature review approach was adopted by examining past related which revealed begins with exploration generation mark efforts. The process proceeds championing implementation proposed model captures these components enable leaders correctly demarcate behaviours through a step-by-step approach. Future studies should observe more on separation concept illustrate how two are impacted leadership, individual organisational factors.